We started it all with our Essential Lash Serum - one that actually worked.20,000+ raving reviews later, we'veexpanded our categories into eye, brow, hair, skin and lip with a focus on treatments + cosmetics that deliverreal,visible results.

While we're most known for our lash, brow, and hair serums, we infuse every cosmetic with nourishing andenhancing ingredients, Whether it's lashes, brows, or lips, you're always giving them the ViP treatment - withoutthe premium price tag. Because we believe that confidence should be accessible to anyone.